Vanderbilt University Medical Center (VUMC) handles over 2 million patient visits each year, making it one of the largest academic medical centers in the Southeast. It is the main source for specialty and primary care in hundreds of adult and pediatric fields, serving people across Tennessee and the Mid-South. As the marketing communications leader, I wrote several articles published both within and outside the organization, reaching audiences around the world—some as large as 400,000 readers. There is even an article about me, though I wasn’t the one who wrote it.

I exceeded recruitment goals

I could breathe when I saw our numbers grow up to and beyond the requirements set by the business leaders. Our progress as a cohort was astounding. And what I mean by cohort is the participants and me. There were no other staff members budgeted for the work. In just 2.5 years as the outreach manager of the study, over 6,000 people participated! Creating ambassador teams is critical to mission success - share your resources, coach the communication; PEOPLE DO WANT TO HELP.
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